Bernadine Wu

Founder and CEO, FitForCommerce

Bernardine Wu is the founder and CEO of FitForCommerce, a business which resulted from her many years of operational and strategic success in helping online retailers develop digital strategies and grow ecommerce businesses.She is a frequent speaker and writer for the ecommerce industry’s leading resources including the NRF, Internet Retailer/IRCE, Shoptalk, and many more.

Bernardine has extensive finance, technology, and ecommerce experience rooted in Wall Street and a successful history working in the ecommerce industry for several leading companies. Bernardine co-founded SiteAcuity, a provider of online marketing and CRM software, and Venda, Inc., an outsourced ecommerce platform provider, where as president and COO, she was instrumental in Venda’s launch and growth in North America.

Bernardine serves as the Chair Emerita for Women of Dartmouth, a community that connects women of Dartmouth College and nurture women’s leadership. She is also a co-founder of the grassroots Women Ecommerce Execs organization, created to provide networking, education and growth opportunities for women in e-commerce.