Andrea Syverson

Founder and President, IER Partners

Andrea Syverson specializes in what the author Cal Newport calls “deep work.” She offers her clients reflective and meaningful strategic consulting in the customer-facing areas of branding, merchandising and creativity. As president of IER Partners (short for Ideas, Execution and Results), Andrea has shared her “outsider-insider” perspectives with companies as diverse as Ben & Jerry’s, Celestial Seasonings, Hallmark, Spanx and Levenger, as well as the humanitarian aid organization World Vision International. An independent thinker, engaged listener and creative collaborator, Andrea’s passion for her work has brought new brands to life, helped existing brands reenergize to tell their stories more vibrantly, and inspired all brands to deepen their purpose-driven missions. She holds an MBA and is the author of two books based on her successful brand-building methods: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators.